Pricing
Priced against the SDR seat you would otherwise carry.
Pricing is scoped per engagement. You pay for a governed outbound workspace benchmarked to sit below a fully-loaded in-house sales-development seat, with an optional charge tied to qualified pipeline delivered.
How you buy
Three parts, scoped to your accounts.
The core is a governed workspace. Outcome-linked pricing and setup are added where they fit your buying preference.
Governed workspace
RecommendedThe operated outbound function, benchmarked below an in-house SDR seat.
- AI colleagues discover and enrich target accounts
- Personalised drafting from your approved templates
- Multi-touch sequences run within approved parameters
- Human approval of targeting, messaging and domains
- Consent, suppression and anti-spam logged per contact
- Governance and audit console
Qualified-pipeline component
Outcome-aligned pricing for buyers who prefer it.
- Charge per qualified meeting or opportunity
- Priced below outsourced agency per-meeting benchmarks
- Only qualified replies routed into your sales process
- Added to a governed workspace, not sold alone
Onboarding & setup
One-off configuration before the first campaign activates.
- Sending-domain authentication with SPF, DKIM and DMARC
- Suppression and consent list import
- Initial governance and escalation setup
- Modest relative to the recurring subscription
Pricing is scoped per engagement. No per-seat list price is fixed, and every workspace is benchmarked below the in-house route it replaces.
How price is scoped
What determines the price of an engagement.
Price follows the work the operation carries, not a seat count.
Agree the accounts
We scope the target-account criteria, the addressable list size and the enrichment depth. Account volume and complexity shape the workspace.
Approve the messaging
You set the messaging templates, tone and sending domains. Channel mix and sequence depth affect the operating cost of each campaign.
Set the compliance rules
Consent, suppression and escalation thresholds are configured and signed off against CAN-SPAM, GDPR and CASL, governing what may be sent and to whom.
Benchmark the cost
We price the governed workspace against the in-house SDR or agency route you would otherwise run, and against the qualified pipeline you need each month.
In every engagement
What price never depends on.
Some things are constant across engagements, whatever the workspace costs.
Named human approval, always
Every workspace carries a named person who signs off targeting, messaging, sending domains and compliance rules before activation. That approval is priced in, not sold as an add-on.
Compliance handled and logged
Consent, suppression and anti-spam rules are enforced with an auditable record per contact. There is no separate compliance line item to negotiate.
Measured in qualified pipeline
You are billed for an operated function whose output is qualified pipeline routed into your sales process — not for messages sent or desks filled.
Questions on price
What buyers ask before scoping.
How is PathWolf priced?
Pricing is scoped per engagement. The core is a monthly subscription for a governed outbound workspace. An optional component ties part of the price to qualified pipeline delivered, and a one-off fee covers onboarding and deliverability setup.
How does the cost compare to an in-house SDR seat?
Each workspace is benchmarked to sit below a fully-loaded sales-development seat, without the re-hiring and re-ramping that headcount carries. We publish cost-per-qualified-opportunity evidence as design-partner engagements produce it, rather than quoting a figure we cannot yet show.
Can I pay per qualified meeting instead of a flat fee?
Yes. The optional qualified-pipeline component charges per qualified meeting or opportunity routed into your sales process, priced below outsourced agency per-meeting benchmarks. It sits alongside a governed workspace rather than replacing it.
What does the onboarding fee cover?
Sending-domain authentication with SPF, DKIM and DMARC, import of your suppression and consent lists, and the initial governance and escalation setup. It is one-off and modest relative to the recurring subscription.
Is there a minimum seat count or a long contract?
There is no per-seat pricing to count. You buy an operated function, scoped per campaign workspace, so the price follows the accounts and pipeline you need — not the number of people at desks.
How is this different from an appointment-setting agency retainer?
You can see what determines the price and what is approved on your behalf. A named person signs off targeting and messaging, compliance is logged per contact, and the measure is qualified pipeline routed to you — not meetings of uncertain fit.
How does procurement and getting started work?
Sales is operator-led. We scope your accounts, messaging and compliance rules together, agree the benchmark, and onboard through a standardised setup path. Design partners from the Cohort Ventures portfolio are onboarded first to build evidence.
Scope pricing against your own accounts.
Tell us the accounts you sell to and the pipeline you need, and we will model the workspace and the route it replaces.